Empowering children to be leaders of change

The MaNaBu Movement is empowering children to become advocates of a kinder, more inclusive, and sustainable future and nurture their curiosity.

MaNaBu Movement believes that children should be treated as equals, listened to, and talked with as opposed to talked to. Children are born to live their ideas, be valued, and be heard.

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Growing Empowered

The MaNaBu Movement (MNBM) was started by children, is growing with children, and keeps glowing through children. Children are the core of the MNBM Foundation, anytime, anywhere.

Empowered children take the world into their hands, live their dreams and beliefs, and accomplish ideas that help propel our humanity.

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© Maya Gerdes

Who are Ma, Na and Bu?

Ma, Na & Bu are kind-hearted animated ambassadors for a good cause and fun storytellers to which children can easily relate.

Designed to inspire children and families MaNaBu instills empathy, empowerment, curiosity, and passion.

MANABU® ( to learn in Japanese ) is gender-neutral, cross-cultural, inclusive, are inspired by 17 United Nations SDGs.

A highly compassionate tree–hugger that takes all problems to heart. Very earth conscious. Isn’t much into sports but loves to run in panic.

A very intellectual geek who loves to help those in need as much as he loves to win Nobel prizes. Logic is his third best friend, right after Ma and Bu.

A good and clumsy giant whose diet consists of objects he accidentally eats. Hasn’t broken any records in his lifetime but breaks a chair every time he sits.

MaNaBu Movements

Community-based actions are dedicated to empowering children and families, inviting them to unite, collaborate, and make a positive impact on their community and planet.

MaNaBu Movements are based on local, small-scale actions where children can immediately see the positive impact of their efforts.

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Upcoming movements

Safe Nature Time for ALL Ages

Waste dumping, maintenance and nature experience
January 2023

Saving a Planet is a Team Sport

Collaborating with sports stars to preserve our diversity
September 2022 – January 2023
Samobor, Slavonski Brod, Croatia

On the Trail of St. Nicholas

A Nature Hike for Mental Health
June 2023
Šibenik, Croatia
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One in a million

The MANABU Ambassadors of Change is a Global grass-roots network of teens and young adults who create positive change in their communities by facilitating call-to-action campaigns or "movements" to teach their peers and children about the 2030 UN Sustainable Development Goals.

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Scaling Park Clean-up Movement across country

November 17, 2022
In June 2020, Maya Gerdes (7) wished for one thing – to see her favorite park in Zagreb cleaned of cigarette butts. She decided to do something about it, so she invited her peers, and they cleaned up the park at Trg Petra Svačića..

MaNaBu movement forms collaborative partnership with Autism Resource Center Have Dreams

July 19, 2022
MaNaBu Movement has announced this week that they have signed a collaborative agreement with Chicago-based Have Dreams, a leading worldwide resource center for programs and education for children, teens, and adults with Autism Spectrum Disorder...

MaNaBu Movement receives support from dm-drogerie markt

July 12, 2022
MaNaBu Movement has received support from the German retail stores chain dm-drogerie marktHrvatska to implement the "Saving a Planet is a Team Sport" Movement across Croatia. Along with their favorite sports stars and experts, children and parents...
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